Bedford Public Library

Dethroning the king, the hostile takeover of Anheuser-Busch, an American icon, Julie MacIntosh

eng

Includes bibliographical references and index

illustrationsplates

index present

non fiction

Dethroning the king

bibliography

Julie MacIntosh

the hostile takeover of Anheuser-Busch, an American icon

The takeover of one of the most well-known and beloved American brands by a Belgian company controlled by Brazilians is a drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. Julie MacIntosh, the leading reporter worldwide covering the story, toiled away, found much of her reporting for the Financial Times cut to give space to the economic crisis, at the time a far larger story. When the dust settles, there will be questions, if not curiosity in how Americans let one of their most treasured brands be captured by foreigners. An American family dynasty will surely take the blame for their poor management, familial infighting, and just plain bizarre behavior. This narrative of a classic dynasty taken down will become required reading in business courses--as business has become all about brands, so getting the right brands is the new game of business.--From publisher description

Prologue -- Cast of Characters. -- Author's Note. -- The Game is Afoot. -- Crazy and Lazy at Loggerheads. -- The Colossus. -- Selling the American Dream. -- The Fourth Abides. -- The Hunter's Frozen Trigger Finger. -- A Babe in the Woods. -- The Old Gobi Desert Trick. -- Mr. Brito Goes to Washington. -- Angry Bedfellows. -- The Board: August, August, and Augusta. -- The Montagues and the Busches. -- A Seller from "Hello". -- Put Up or Shut Up. -- A Long Way from St. Louis. -- A Toast on Both Sides. -- Cash Out or Hunker Down. -- Epilogue. -- Notes. -- Acknowledgments. -- About the Author. -- Index