Bibliograph

Your attention, please, how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer, Paul B. Brown and Alison Davis

Type

Label

Your attention, please, how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer, Paul B. Brown and Alison Davis

Language

eng

Bibliography note

Includes bibliographical references (p. 219-220) and index

Index

index present

Literary Form

non fiction

Main title

Your attention, please

Nature of contents

bibliography

Oclc number

68711982

Responsibility statement

Paul B. Brown and Alison Davis

Sub title

how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer

Table Of Contents

What's the problem? -- Stuffed with information and starved for attention -- A compelling strategy for getting attention -- Focus on "you" -- Love your audience -- Techniques to grab and hold people's attention -- Create a high concept -- Fill in the blanks -- Tell a story -- Provide easy navigation -- Make it visual -- Stay short and sweet -- Write a recipe -- Putting these ideas into practice -- Learn by example -- Sell the new approach

Classification