Incoming Resources
- Absolute value, what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen
- Selling in tough times, secrets to selling when no one is buying, Tom Hopkins
- Winning the Customer, Turn Consumers into Fans and Get Them to Spend More
- This is marketing, Seth Godin
- Insanely simple, the obsession that drives Apple's success, Ken Segall
- For the culture, the power behind what we buy, what we do, and who we want to be, Marcus Collins
- The attention merchants, the epic scramble to get inside our heads, Tim Wu
- Hooked, food, free will, and how the food giants exploit our addictions, Michael Moss
- Likeable social media, how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter, Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen
- Winning the customer, revenue-building marketing strategies from a top NFL CMO, by Lou Imbriano
- Backable, the surprising truth behind what makes people take a chance on you, Suneel Gupta, with Carlye Adler
- Who's raising the kids?, big tech, big business, and the lives of children, Susan Linn
- Marketing your library's electronic resources, a how-to-do-it manual for librarians, Marie R. Kennedy & Cheryl LaGuardia
- Yes!, 50 scientifically proven ways to be persuasive, Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini