Bibliograph

Brand Bible, the complete guide to building, designing, and sustaining brands, edited by Debbie Millman ; Rodrigo Corral Design

Type

Label

Brand Bible, the complete guide to building, designing, and sustaining brands, edited by Debbie Millman ; Rodrigo Corral Design

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Brand Bible

Nature of contents

bibliography

Oclc number

701015247

Responsibility statement

edited by Debbie Millman ; Rodrigo Corral Design

Sub title

the complete guide to building, designing, and sustaining brands

Summary

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more

resource.variantTitle

Complete guide to building, designing, and sustaining brands

Classification