Bibliograph

Writing for busy readers, communicate more effectively in the real world, Todd Rogers and Jessica Lasky-Fink

Type

Label

Writing for busy readers, communicate more effectively in the real world, Todd Rogers and Jessica Lasky-Fink

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Writing for busy readers

Nature of contents

bibliography

Responsibility statement

Todd Rogers and Jessica Lasky-Fink

Sub title

communicate more effectively in the real world

Summary

"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the Internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"--, Provided by publisher

Table Of Contents

Part one. Engaging the reader -- Get inside your reader's head -- Think like a busy reader -- Know your goals -- Part two. Six principles of effective writing -- First principle: less is more -- Second principle: making reading easy -- Third principle: design for easy navigation -- Fourth principle: use enough formatting but no more -- Fifth principle: tell readers why they should care -- Sixth principle: make responding easy -- Part three. Putting the principles to work -- Tools, tips, and FAQs -- Our words, our selves -- Now what? -- Checklist

Target audience

adult

resource.variantTitle

You are writing more than ever, competing for the attention of busy readers who skim

Classification