Moxie, Dennis Sasseville and Merrill Lewis
Type
Label
Moxie, Dennis Sasseville and Merrill Lewis
Language
eng
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Moxie
Nature of contents
bibliography
Responsibility statement
Dennis Sasseville and Merrill Lewis
Series statement
Images of America
Summary
The phrase "He's got a lot of moxie!" is taken to mean that one has nerve, vigor, and grit. And unless born and raised in New England, Americans are generally quite unaware that the root of this expression is a bittersweet patent medicine turned soda pop originally called Moxie Nerve Food, which was guaranteed to cure nervous exhaustion and a host of associated ailments. First bottled in 1885, today it is the official soft drink of the state of Maine and still enjoyed by many. This book chronicles Moxie's rich history and brilliant marketing breakthroughs as well as some corporate misfortunes and rebounds along the way
Table Of Contents
Acknowledgments -- Introduction -- The Moxie mystique is born -- From remedy to refreshment -- Moxie on top -- The marketing machine -- Struggles and new owners -- A distinctly different following
Contributor
Creator
Subject
Content
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Incoming Resources
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