Googled, the end of the world as we know it, Ken Auletta
Type
Label
Googled, the end of the world as we know it, Ken Auletta
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
Googled
Nature of contents
bibliography
Responsibility statement
Ken Auletta
Sub title
the end of the world as we know it
Summary
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft
Table Of Contents
Messing with the magic -- Starting in a garage -- Buzz but few dollars (1999-2000) -- Prepping the Google rocket (2001-2002) -- Innocence or arrogance? (2002-2003) -- Google goes public (2004) -- The new evil empire? (2004-2005) -- Chasing the fox (2005-2006) -- War on multiple fronts (2007) -- Waking the government bear -- Google enters adolescence (2007-2008) -- Is "old" media drowning? (2008) -- Compete or collaborate? -- Happy birthday (2008-2009) -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?
Classification
Creator
Incoming Resources
- Has instance1